Umpqua Bank’s Rebranding to Columbia Bank: A New Chapter
Timeline of the Name Change
The transformation of Umpqua Bank into Columbia Bank was officially marked on July 1, 2025, with the legal name alteration. This shift was further solidified in the public sphere on September 1, 2025, when the trade name used for signage, websites, and all customer-facing materials transitioned to Columbia Bank. These changes were set into motion following the merger between Columbia Banking System and Umpqua Holdings Corporation, which was completed in March 2023.
Why the Change
The decision to unify the brand under the Columbia name was driven by the desire to minimize confusion among customers and streamline their extensive portfolio of brands. This portfolio includes Columbia Wealth Management, Columbia Trust Company, Columbia Private Bank, and Columbia Wealth Advisors. By adopting a single, cohesive name and brand, Columbia Bank aims to provide unified and uncomplicated services to its clientele.
Impact on Customers
Importantly, this name change has not altered the services that existing customers enjoy. Customers can expect the same level of service quality while benefiting from a more recognizable and straightforward brand identity. The rebranding effort is designed to enhance customer experience and reflect a unified identity across all service points.
Join the Conversation
What do you think about the rebranding of Umpqua Bank to Columbia Bank? Share your thoughts in the comments below. Feel free to share this post with your friends and colleagues!
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